Literary Elements in the Scarlet Ibis Essay

In â€Å"The Scarlet Ibis,† James Hurst uses the aspect of nature in the settings to reflect when the tone transposes from a sorrowful and regretful tone to a more hopeful and joyous tone. Brother reminisces of a summer that has long since passed, as he sits in the house he was raised in: â€Å"It was in the clove of seasons, summer was dead, but autumn had not yet been born, that the ibis lit in the bleeding tree. The flower garden was strained with rotting brown magnolia petals andiron weeds grew rank amid the purple phlox. The last graveyard flowers were blooming, and their smell drifted across the cotton field and through every room of our house, speaking softly the names of our dead. † With this, the author uses the natural scenery of a dying garden in the transition of seasons to set a tone of sadness. He illustrates a garden with rotting flowers, a graveyard’s last flowers blossoming and their smell being carried to where Brother is, reminding him of the dead. Hurst uses the natural elements in the setting to paint a gloomy and dismal setting, he could have expressed what he saw and smelled from his garden in many ways, yet he chose to depict this garden dying. Furthermore, this was done to indicate the tone in this memory, which is one of sadness. Moreover, just as the author uses dying settings to reflect a sorrowful and dreary tone, he also uses beautiful settings to reflect a joyous and hopeful tone. Brother describes his and Doodle’s time shared in Old Women Swamp, a place he refers to as the only beauty he knows: â€Å"I would gather wildflowers, wild violets, honeysuckle, yellow jasmine, snakeflowers, and waterlilies, and with wire grass we’d weave them into necklaces and crowns. We’d bedeck ourselves with our handiwork and loll about thus beautified, beyond the touch of the everyday world. † Furthermore, Old Women Swamp is a place found beautiful to both Doodle and Brother, a place where they go to play and relax. Almost all of the joyous and hopeful times that Doodle and Brother share happen in Old Women Swamp: the first time Doodle stood where they go to lay and tell stories, and where they imagine they will build a house and live in together. The author once again uses the setting to reflect the tone; Hurst uses the abundance of beauty found within Old Women Swamp to show the hope and joy Doddle and Brother sometimes shared. Furthermore, as Brother remembers these times he does so in a joyous and hopeful tone. To them Old women swamp signified beauty and a world of never-ending possibilities. Moreover, all the scenes that take place in Old Women swamp are of happiness and hope, its portrayed as this beautiful place because that’s the way Brother remembers it and that might be because of all the happy moments he shared there with Doodle. Brother remembers all of theses events with a hopeful and joyous tone and all take place in serene, beautiful, and beloved Old Women Swamp. In conclusion, the natural elements of the setting indicate the change in the tone from a sorrowful tone to a joyous tone.

KFC for Kentucky Fried Chicken

?KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great.Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China.The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957.Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good. † Unethical issues in KFC Company 1. Provide Greasy Unhealthy Food The growing and bustling population of today is obviously differ ent from the population of the previous decades in terms of health and nutritional attitudes and behaviors.People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods.However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using. 2. Protests by PETA KFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world.In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention. In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football.At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to d eath and then gave to outlet frying as delicious fried chicken serve all around the world. .3. Advertisement Mislead Nowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy.But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu. â€Å"This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to t his investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U. S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†.Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day. † But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified. Solution of KFC Company 1 Provide Healthy Product The traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term plans that will also maintain these developments even in years to come.KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDona ld's recently have announced that they will use organic milk to product the coffee and chocolate in future.As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover. McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 McDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public because image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves.Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle. 2 Responsibility to Animal Welfare With economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations.In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates to promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death. Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases.If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a c ommitment to require supplier farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future.To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments. 3 Improve Public Relationship TV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural.Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect. KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups.So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross -media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4. 0best Practice & Value In my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company should h ave. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition.KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery. KFC believe treating animals humanely and with care is a key part of their quality assurance efforts.This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environment that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility plays a significant role in consumer appeal.The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social resp onsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability. At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value.Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success. 5 Proper Advertisement lead Advertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly. 6 Suggestion & Strategic Options One of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law.Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success. One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect. ï » ¿KFC for Kentucky Fried Chicken KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great. Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952.KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s.Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market.PepsiCo spun off i ts restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side  dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good.†Unethical issues in KFC Company1. Provide Greasy Unhealthy FoodThe growing and bustling population of today is obviously differe nt from the population of the previous decades in terms of health and nutritional attitudes and behaviors. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity.Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods. However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using.2. Protests by PETAKFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world. In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention.In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them  to the wall, punched them as sandbags, kicked them as football. At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to death and then gave to outlet frying as delicious fried chicken serve all around the world.3. Advertisement MisleadNowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy. But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu.†This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to th is investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U.S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†. Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day.† But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified.Solution of KFC Company1 Provide Healthy ProductThe traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term  plans that will also ma intain these developments even in years to come. KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDonal d's recently have announced that they will use organic milk to product the coffee and chocolate in future. As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover.McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 M cDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the  amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public becau se image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves. Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle.2 Responsibility to Animal WelfareWith economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations. In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates t o promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death.Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases. If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a commitment to require supplier  farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future. To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments.3 Improve Public RelationshipTV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural. Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect.KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups. So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross-media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to  Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4.0best Practice & ValueIn my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company sh ould have. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition. KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery.KFC believe treating animals humanely and with care is a key part of their quality assurance efforts. This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environme nt that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility  plays a significant role in consumer appeal. The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social responsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability.At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value. Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success.5 Proper Advertisement leadAdvertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly.6 Suggestion & Strategic OptionsOne of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law. Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success . One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect.

Case study Example | Topics and Well Written Essays - 1250 words - 8

Case Study Example s a partnership with its major competitors like the University Hospitals Health systems (Porter and Teisberg, 12), it can gain several ideas including practices and services offered. Furthermore, there are instances when the patients prefer the main campus, an indication that the services provided at the community and county hospitals are minimal (Porter and Teisberg, 5). Therefore, Cleveland Clinic should also consider addition of new services in community branches. Generally, as a recommendation, Dr. Cosgrove should consider adopting these strategies because they will help in ensuring that the clinic offers more effective services to its patients, and also ensure satisfactory services in community and county hospitals. Cleveland Clinic’s focuses much on retaining and growing the existing clients (Exhibit B). In other words, the clinic aims at providing the best services to the patients so that it can ensure patients’ satisfaction, thereby receiving more new patients or retaining continuing patients. Generally, according to the clinic’s rationale, when it focuses much on the experience that the patient has, then it would be easier to recognize whether the patients get full satisfaction from the services provided. The clinic therefore, focuses on the â€Å"patient first† (Porter and Teisberg, 9) aspect in order to ensure the satisfaction of the patients. As a result, the clinic has applied some strategies, for instance; For years the clinic established an open record policy, but currently the clinic has created a system whereby the records are included online as personal health records. In addition, the clinic, since 2012, has ensured an elevated access to electronic patient information, starting with the lab results. As a result of these changes, patients have an online access to the physicians’ notes for review after a visit. Since the clinic made decision to make it easier for their patients to see the physicians, it came up with a system whereby the

North vs South - How the North won the Civil War Essay

North vs South - How the North won the Civil War - Essay Example Further, people wonder why the North failed to allow the Confederacy to secede peacefully. This paper will examine the military strategies and leadership, which facilitated the victory that the North enjoyed and the defeat of the South. There was an increasing discrepancy between the South and the North in terms of economic development, social structures and organizations and political ideologies. However, the two regions were alike during the founding of the new nation. Slavery was in the entire states, and the economic activities of the two regions had strong reinforcements from agricultural prosperity (Steele & Herbert 1996, p. 45)1. The Northern states designed a plan that would end slavery and enhance the emancipation of the slaves to ensure that they fought for their rights, freedom and liberty. Further, the collapse of the party system had remarkable contribution towards the victory of the North; the slavery issue received undue suppression from the laws of this party. The strength of the political parties had a negative influence from massive immigration of foreigners and debates pushing for the prohibition of slavery. There existed a deficiency in the governance of the states; the strong parties suffered from utter blows that weakened the running of the parties. The confederacy and the union had confidence that they would win the war with a lot of ease (Hattaway & Jones 1991, p. 63).2The two regions believed that their outstanding advantages over the other side would bring ultimate victory to them. On the side of the confederacy, they believed that they had a better position to win the war because the Generals from South had advanced training, and most of the whites on that side were conversant with firearms and horses. Further, the South had plans of fighting a defensive war against the Northern region, and enjoy foreign economies, which meant that the economic might of the south

Object Oriented Technology Essay Example | Topics and Well Written Essays - 1500 words

Object Oriented Technology - Essay Example This process might initially seem to involve unnecessary transitioning, as the applications can be easily integrated using a middleware application which requests/respond to queries to and from individual applications running in same/different platforms. Further, the resources (both manpower as well as system) involved in such transitions are much higher compared to developing a middleware application. However the advantages of using object oriented paradigm overwhelms these drawbacks with its enormous optimistic features and functionalities. The amount of effort involved in system transitions though high, is only a one time process. Once the existing models are transformed to object oriented models, the maintenance of the system become much easier and the resources involved for further enhancements would be reduced to a very great extent. Thus the end product of above process using Object Oriented approach would be a most reliable software application which runs on low production/ma intenance cost. 2. ... In object oriented approach, each of these entities are treated as objects as shown in below figure (fig 1). The objects communicate with each other by sending and receiving messages to perform the required task. Fig 1: Object oriented approach in banking application The structure of the entity in terms of all the functions (methods) and the data (inputs and outputs) involved for an object are defined in separate modules called Class. For example, in the above diagram, the data involved for the customer object would be customer id, customer name, customer address, customer contact number, customer email, etc. The functions involved would be to add customer data, get customer data, update customer data, etc. The bundle of all these data in the form of variables/data fields and all these functions in terms of methods are defined as a template/structure in a module (a piece of code stored separately) called Class (name it CUSTOMER). Similarly, the data fields involved for the account ob ject would be customer id, account number, PIN number, user id, password, account balance, interest etc and functions would be add account, verify account, get account info, get balance, set balance, etc. The data structure for this is stored in another class named ACCOUNT. The same procedure is followed for all the objects that are involved in the requirement. Thus the above figure is updated with the data fields and methods for each class as shown below (fig 2). This diagram/graphical representation of class in terms of data fields and methods is called Unified Modelling Language (UML) diagram. Though there are many data/methods involved in real scenario for each object, only few are shown in figure as example. Fig 2: UML diagram showing class definition for each Object Thus, in the

Selecting Media for Your Organization Essay Example | Topics and Well Written Essays - 250 words

Selecting Media for Your Organization - Essay Example The middle aged generation is lured to social media sites and that presented the venue of advertisement of the organization. In the organization, we embraced the use of the internet and television advertisements. It becomes easier to sell your name to a densely populated location. The best marketing strategies revolve around the internet. The internet is home to millions of people who opt for online shopping and bookings. With the organization’s target audience being middle aged and international tourists, it is an obvious assumption that they use the internet and television to get marketing information. Using the internet and television advertisements meets the needs of the audience in different ways. First the two Medias are very convenient and cheap. Additionally, the internet provides the audience to interact with the organization if any need arises. It gives the audience to place prior bookings at any time and place. Using the two Medias come with different challenges. First, online marketing should be first and brief so as to maintain the client’s patience. If a certain online advert is more than 3 clicks away, the client stands on high probability of abandoning the advert. Another challenge is that the lesser in society are not fully considered. In some instances, there are people who are not of any exposure to a computer or television set. Via the two media modes, the organization measures message exposure by internet hits and media impressions. For example, if a certain television channel may have 50.000 viewers at the time of the advertisement, then the organizations has made 50,000 impressions. The internet hit is an online mode of media impressions. The media plays a major role when choosing the best method f public relation messaging. According to Zarrella (2010), with the consideration of trends and the target audience, the media has a positive

The origin of humans Coursework Example | Topics and Well Written Essays - 250 words

The origin of humans - Coursework Example Contrary to the argument, genes are not transferable to other species hence different species poses different appearance. There is a great confusion since appearance can be helpful in species identification, hence disregarding the biological definition (Lewin, 2005). The evolution of man contrasts the biological definition of species in the aspect of appearance. The successful interbreeding of Homo sapiens and Homo neanderthalensis biologically denotes them to belong to the same species biologically (Lewin, 2005). Neanderthals are closest relatives of Homo sapiens but belong to different species. Their evolutionary trace is in Asian and Europe while Homo sapiens fossils are in Africa. They concur in appearance but form different species hence more confusion when dating the human evolution. Strict biological definition concentrates on testing and stating theories for biodiversity measurement through taxonomy family levels. It has broad scale consideration but various implications. In consideration of species definition, it becomes difficult to assign the correct taxonomic rankings for the fossil study (Sober, 1994). The challenge is that, most living species interbreeding documentation is imperative since past fossils can no longer mate although the need for dating human evolution and origin is still